Effective April 14, 2025
Fiesta Insurance Franchise Corporation d/b/a Fiesta Auto Insurance Center (“Fiesta” or “we,” “us” and “our”) values you as a customer and takes your personal privacy seriously. This Privacy Statement applies to information you provide to us or that we collect through our website, email, phone, physical locations, and other sources (“Business Channels”).
In short:
- We do not sell your personal information.
- We share data only as necessary to deliver our services and operate our business, primarily with our affiliates and trusted service providers.
- You have important rights, including the right to see, correct, or delete your data, and to opt out of targeted advertising. To exercise these rights or if you have questions, you can click or contact us directly through any of the methods provided at the end of this Privacy Statement.
- We maintain appropriate security measures to protect your information.
Our practices are described in more detail below.
1. What Personal Data Do We Collect?
The types of personal data we collect and share depend on both the product and your relationship to us. The data we gather can include your Social Security Number, income, transaction data such as account balances and payment history, and data from consumer reports. It may also include data collected when you apply for insurance services or resulting from other contacts with you. It may also include:
- Identifiers, including a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security Number, driver’s license number, or other similar identifiers;
- Personal data, such as your name, signature, Social Security Number, physical characteristics or description, address, telephone number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, financial data, and precise geolocation;
- Protected classification characteristics such as age, marital status, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), and veteran or military status;
- Commercial data, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories and tendencies;
- Internet or other similar network activity, including browsing history, search history, data about a consumer’s interaction with a website, application, or advertisement;
- Professional or employment related data, including current or past job history;
- Inferences drawn from other personal data, such as a profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes;
- Risk data, including information we receive from consumer reporting agencies, insurance-support organizations and others (such as driving records, motor vehicle reports, creditworthiness, credit history or score, claims history, and vehicle data);
- Communications data, including content you submit or post (such as photographs, videos, reviews, articles, comments, or any other information you provide to us or post);
- Claims data, including data about your previous and current claims, which may include data regarding your health, criminal convictions, third party reports, or other personal data.
If you provide us with information regarding another individual, we will assume that you have that person’s consent to give us his or her information.
2. How Do You Gather My Data?
We may obtain information about you from various sources. This includes information you provide to us directly through our Business Channels, information we obtain from third parties, and information we obtain through automated means or by using technologies such as cookies, web server logs, and web beacons.
Information You Provide to Us
You may choose to provide information to us in a number of ways, such as when you request a quote, apply for a policy, purchase insurance, contact us, file a claim, request service, register through our website, post or provide content, process a tax return or registration service, or otherwise interact with us through our Business Channels.
Information We Obtain from Third Parties
In the course of an insurance transaction or tax filing, we may collect information about you from third parties. These third parties include:
- Your insurance company;
- Your employer, association, or business (if you are insured through them);
- Consumer reporting agencies (in certain states), Motor Vehicle Departments and inspection services, to gather your credit history, driving record, claims history, or value and condition of your property;
- Other public directories and sources;
- Third parties such as insurers, brokers and/or insurance support organizations who you have communicated with about your policy or claim, insurance applications you have completed or that brokers have completed on your behalf, your business dealings with us and other companies including, but not limited to, your claims and payment history, transactions, limits and rates, information required for billing and payments to/from motor vehicle departments, anti-fraud databases, sanctions lists, court judgments and other databases, government agencies, open electoral register, advertising networks, data analytics providers, and data brokers;
- Other third parties who take out a policy and are required to provide your data, such as when you are named as a beneficiary or where a family member has taken out a policy that requires your personal data.
Information Collected Automatically
When you interact with us through our Business Channels, such as visiting our website, responding to online advertisements, utilizing our services, and opening emails we send you, we may collect information about your usage or device by automated means. Some of the technologies we use to collect information automatically include:
- Cookies. Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. We may use cookies that are managed by us or by third parties for the purposes provided in this Privacy Statement, including for session management, authentication, user-preference storage, system performance and personalization, systems analytics, advertising, content management, e-commerce, search, security, and social media integration.
- Web server logs. In conjunction with obtaining information through cookies, our web servers may log details regarding your device, operating system, or information about your usage of our website and other Business Channels.
- Web beacons and pixels. We may place tags on our website or in emails called “web beacons” or “pixels.” These are computer instructions that link web pages to particular web servers and their cookies. Web beacons and pixels can be used to track the pages you view, links that you click, or other online behavior. These tools have a number of uses, such as measuring the effectiveness of our email campaigns and online advertisements (both through our Business Channels and on third-party websites).
- Other. In addition to cookies, web server logs, and web beacons, we may use other technologies to collect information for the purposes described in this Privacy Statement.
At this time, we do not honor “do not track” signals from website browsers. However, you may refuse or delete cookies. If you do, some of the functionality of our website may be impaired. Please refer to your browser Help instructions to learn more about how to manage cookies and similar technologies.
3. How Do We Use Your Personal Data?
We use your data to provide you with our products and services and as otherwise provided in this Privacy Statement. We may use your data and the data of our former customers for our business and other compatible purposes. Our business purposes include, for example:
Business Purpose | Data Categories | Do we share or sell your information as defined by the CCPA/CPRA? |
Market, sell and provide our Services. This includes, for example: - determining your eligibility for insurance;
- confirming your identity and servicing your policy;
- administering policy benefits;
- filing tax returns;
- marketing and advertising our products and services or those of third-parties;
- conducting special events, sweepstakes, surveys, programs, contests, and other offers (and communicate with you about such events).
| - Identifiers
- Personal Information
- Protected Classification Characteristics
- Commercial Information
- Internet or other similar network activity
- Professional or employment related information
- Inferences drawn from other personal information
- Risk data
- Claims data
| No. |
Day to Day Business and Insurance Operations. This includes, for example: - creating, maintaining, customizing, and securing accounts;
- supporting day-to-day business and insurance related functions;
- doing internal research for technology and development;
- marketing products and services;
- conducting audits;
- as described at or before the point of gathering personal data or with your authorization;
| - Identifiers
- Personal Information
- Protected Classification Characteristics
- Commercial Information
- Internet or other similar network activity
- Professional or employment related information
- Inferences drawn from other personal information
- Risk data
| No. |
Security and Fraud Detection. This includes, for example: - detecting security issues;
- protecting against fraud or illegal activity, and to comply with regulatory and law enforcement authorities;
- managing risk and securing our systems, assets, infrastructure, and premises;
- help to ensure the safety and security of Fiesta staff, assets, and resources, which may include physical and virtual access controls and access rights management;
- supervisory controls and other monitoring and reviews, as permitted by law; and emergency and business continuity management.
| - Identifiers
- Personal Information
- Protected Classification Characteristics
- Commercial Information
- Internet or other similar network activity
- Professional or employment related information
- Inferences drawn from other personal information
- Risk data
| No. |
Regulatory and Legal Requirements. This includes for example: - controls and access rights management;
- to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Fiesta’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by Fiesta is among the assets transferred;
- exercising and defending our legal rights and positions;
- to meet Fiesta contractual obligations;
- to respond to law enforcement requests as required by applicable law, court order, or governmental regulations;
- as otherwise permitted by law.
| - Identifiers
- Personal Information
- Protected Classification Characteristics
- Commercial Information
- Internet or other similar network activity
- Professional or employment related information
- Inferences drawn from other personal information
- Risk data
| No. |
Improve Your Customer Experience and Offering of Products. This includes, for example: - improve your customer experience, offering of products, and service;
- to provide support, personalize, and develop our website, products, and services;
- offer new products and services.
| - Identifiers
- Personal Information
- Commercial Information
- Internet or other similar network activity
- Professional or employment related information
- Inferences drawn from other personal information
- Risk data
| No. |
Customer service and technical support. This includes, for example: - answer questions and provide notifications;
- provide customer and technical support.
| - Identifiers
- Personal Information
- Commercial Information
- Internet or other similar network activity
- Professional or employment related information
- Inferences drawn from other personal information
- Communications Data
- Risk data
| No. |
Cross-Context Behavioral Advertising | - Identifiers
- IP address
- Internet or other similar network activity
| |
4. How Do We Share Your Information?
We do not sell your personal data. We may disclose personal data with affiliated and non-affiliated third parties, including:
- Our affiliates;
- Service Providers;
- Insurance support organizations;
- Brokers and agents;
- Public entities (e.g., regulatory, quasi-regulatory, tax or other authorities, law enforcement agencies, courts, arbitrational bodies, and fraud prevention agencies);
- Consumer reporting agencies;
- Advisors including law firms, accountants, auditors, and tax advisors;
- Insurers, re-insurers, and policy holders;
- Group policyholders (for reporting claims data or an audit);
- Persons, organizations, affiliates or service providers conducting actuarial or research studies; and
- As permitted by law.
If you submit your personal tax return information for the purposes of preparing and filing your tax returns, our use or disclosure of that information may be limited by the Internal Revenue Code, § 7216, the Gramm-Leach-Bliley Act, and other law. We will not use or disclose to third parties your personal tax return information for any other purpose other than the preparing, assisting you in preparing, or filing your tax return, unless you authorize us by providing to us written consent to use or disclose or unless expressly required or authorized by law or pursuant to a court order.
We may also disclose data with other companies that provide marketing services on our behalf or as part of a joint marketing agreement for products offered by Fiesta. We will not disclose your personal data with others for their own marketing purposes without your consent.
We may also disclose data about our transactions and experiences with you to our affiliates.
In addition, Fiesta may disclose the following categories of personal data as needed for business purposes:
- Identifiers
- Protected Classification Characteristics
- Internet or other similar network activity
- Inferences drawn from personal data
- Claims Data
- Personal Data
- Commercial Data
- Professional, employment, and education data
- Risk Data
5. What About External Links and Social Media Platforms?
Our websites may embed plugs-ins, widgets or other apps of various external social media platforms. When you encounter those embedded objects, your internet browser may make a direct connection to the social media platform and may share with the social media platform information, such as which of our websites you have visited, information about your public profile, or content you have posted.
We provide links to third-party websites as a convenience to you. We have no control over their privacy practices and assume no responsibility in connection with your use of the websites. If you choose to visit these websites, you will be subject to their privacy practices. We recommend that when you leave our website, you read the privacy policies or statements of every website you visit, as those privacy policies or statements may differ from ours. Our Privacy Statement applies solely to the websites where it appears.
6. How Do We Keep Your Personal Data Safe?
We take reasonable precautions to protect your information from loss, misuse, or alteration. Access to information in our possession is limited to those employees who need it to perform business services, process your transactions, or to market on our behalf. Please be aware, however, that any email or other transmission you send through the Internet cannot be completely protected against unauthorized interception.
7. Do We Collect Data from Children?
Our website is not for use by children under the age of 16. We may, however, collect information from children in the processing of your individual tax returns. If we become aware that a child has provided us with information without parental consent, or a parent or guardian of a child contacts us through the contact information provided below, we will use reasonable efforts to delete the child’s information from our databases.
8. How Long Does Fiesta Retain Each Category of Personal Data?
We retain your information in accordance with our legal obligations, our records retention policies, or as otherwise permitted by law. For example, we may have a legal obligation to retain information relating to your policies. We will delete your data once the legal obligation expires or after the period of time specified in our records retention policies. The period of retention is subject to our review and alteration.
Various federal and state laws provide privacy rights to consumers, including:
- The right to know, access, delete, or correct personal information;
- The right to opt-out of sharing of personal information with nonaffiliated third parties.
- The right to opt-out of sharing with affiliated parties for them to market their products and services to you;
- The right to opt-out of receiving email marketing.
To exercise any of these rights, or additional rights described below, you may use this form or contact us through one of the contact methods provided at the end of this Privacy Statement.
If we are unable to fulfill a particular request, we will inform you. You may appeal our decision by contacting us at itsupport@fiestainsurance.com with the subject ‘Appeal’. We will re-evaluate and respond to your appeal within 45 days. If you remain unsatisfied, you may contact your state Attorney General or privacy regulator.
Additional Rights for California Residents
California law provides residents with rights to know, access, correct and delete certain personal information, and the right to opt out of cross-context behavioral advertising. This includes:
- Right to know and access your personal information: You may request the specific pieces of personal information we have collected about you and to know:
- the categories of personal information we’ve collected,
- the categories of sources from which personal information was collected,
- the business or commercial purpose for collecting the personal information, and
- the categories of third parties with whom we disclose or share personal information.
- Right to deletion of personal information: You may request deletion of personal information collected from you, subject to certain exceptions including that we need the personal information to:
- Complete a transaction or provide a good or service you requested, service your account, or take actions reasonably anticipated within the context of our ongoing business relationship,
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities,
- Comply with a legal obligation, or
- Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.
- Right to correct personal information: You may request we correct any inaccurate information we have about you. We may request that you provide documentation to support your request and we will correct your information unless we determine that the personal information is more than likely accurate.
- Non-discrimination rights: We don’t discriminate against you if you exercise any of the privacy rights described in this Privacy Statement.
Additional Rights for residents of Montana, Nevada, and New Mexico
If you are a resident of one of these states, you have the following additional rights:
- Montana Residents. If you are a resident of Montana, we will not disclose your information to non-affiliated companies for their marketing purposes unless the company has an insurance license, you authorize us to do so, or as permitted by law.
- Nevada Residents. If you are a resident of Nevada and do not want to receive sales calls from us, you may ask to be placed on our internal do-not-call list. You may make this request by emailing us at itsupport@fiestainsurance.comproviding your name, address, and the telephone numbers you wish to include on the list. If you have questions you may contact us or you may contact the Nevada Attorney General at: 555 E. Washington Avenue, Suite 3900, Las Vegas, NV 89101; (800) 434-9989; or BCPINFO@ag.state.nv.us.
- New Mexico Residents. If you are a resident of New Mexico, we will not disclose your information to non-affiliated companies unless you expressly authorize us to do so. This does not prohibit us from sharing your information with third parties that perform business services for us or that assist us in servicing your policy or fulfilling a request made by you, or as otherwise permitted by law.
10. How to Contact Us:
You can obtain additional information by:
Phone: 702-522-1729
Email: itsupport@fiestainsurance.com
Mail: Fiesta Auto Insurance
7670 W Lake Mead Blvd #225
Las Vegas, NV 89128
ATTN: Diane Chaidez, VP Operations